Saint Laurent designs Rolling Stones tour wardrobe

Keith Richards joins the family of Saint Laurent rockers, boasting bespoke 'Keith' pieces under the Saint Laurent Stage Wear by Hedi Slimane label.

Mick Jagger might have enjoyed a flirtation with Hedi Slimane when touring in the past, but band mate Keith Richards has got one up on the Stones front man. For 'The Rolling Stones: 50 Years and Counting' tour Keith will not only be kitted out in Saint Laurent, he will be kitted out in bespoke 'Keith' pieces from the Saint Laurent Stage Wear by Hedi Slimane collection.

The 69-year-old's tour wardrobe will consist of a waistcoat and café racer jacket, both aptly named 'Keith', silk scarves and T-shirts, both long and short sleeved, should Keith trouble wardrobe-wise with the change in climate when touring.

Fans can forget about buying a band T-shirt from the tour merchandise stands, for Keith's high-fashion grunge aesthetic will soon be available to purchase. The 'Keith' jacket from Saint Laurent Stage Wear by Hedi Slimane will be available online shortly, retailing at $4,850. The rest of the collection will follow online and in stores worldwide.

This is the new face of Saint Laurent

Goth rocker Marilyn Manson has been unveiled as the latest unlikely famous face to front a Saint Laurent campaign.

Nope, this isn't a poorly-timed April Fool, Marilyn Manson really is the new face of the fashion house formerly known as Yves Saint Laurent.

The unlikely casting is another step in creative director Hedi Slimane's mission to revamp the storied fashion house since he took the reigns last year. Manson's image, though a little frightening, does fit nicely with Slimane's grunge-led aesthetic but whether or not the 44-year-old will help shift shed loads of the $4,900 leather jacket he's sporting in the campaign remains to be seen. To give him his due, Manson's charms have previously won over Dita von Teese and Evan Rachel Wood, so there's definitely something about Marilyn, we're just not sure what exactly.

The first promotional image was leaked on Friday by Scene editor Peter Davis, and the unlikely partnership was later confirmed by the brand although the official unveiling of the entire campaign is yet to happen.

These two will front the Saint Laurent SS2013 Campaign

British musician Beck and model Edie Campbell front the latest instalment of Saint Laurent's spring/summer 2013 campaign, shot by creative director Hedi Slimane.

Beck in one of the images from Saint Laurent's spring/summer 2013 menswear campaign Photo: Hedi Slimane

There seems to be a new Saint Laurent campaign every week. We've had the 'internet campaign' starring Anja Rubik, an 'Introduction Campaign Video' starring former Girls frontman Christopher Owens, part one of the spring/summer 2013 menswear campaign featuring female model Saskia de Brauw, and part one of the spring/summer 2013 featuring model Julia Nobis. Phew. And now we have part two of the both the men's and women's campaigns, featuring Edie Campbell and singer Beck.

Beck and Edie Campbell in more campaign images. Photos: Hedi Slimane

Shot by creative director Hedi Slimane, it's in the usual moody black and white format.

British singer-songwriter Beck is reportedly a long-time friend of Slimane's, and the designer is well known for his love of musicians (see Christopher Owens). As far as we know, it's 42-year-old Beck's first modelling assignment, and we think he looks rather good.

22-year-old Edie is quickly racking up the big-money campaigns, with Karl Lagerfeld, Burberry, Anya Hindmarch and Just Cavalli already under her tiny belt.

Saint Laurent Paris CEO defends Hedi Slimane

Paul Deneve, the president and CEO of Saint Laurent Paris, has written a letter to trade publication WWD scolding them for pitting Hedi Slimane against Dior's creative director Raf Simons in a recent article.

Hedi Slimane Photo: REX

Paul Deneve, the president and CEO of Saint Laurent Paris, has criticised fashion industry publication Women's Wear Daily for an article which he felt inappropriately pitted Hedi Slimane, the creative director of Saint Laurent Paris, against Raf Simons, the creative director of Dior.

After reading the article titled 'Paris Match' by WWD journalist Miles Socha, Deneve felt compelled to write a letter to the trade journal outlining his problems with the piece, which compared Slimane's debut at YSL to Simons's ready-to-wear debut at Dior. The letter was today published by WWD .

Deneve begins by accusing the publication of inaccurately reflecting the reviews Hedi Slimane received for his debut womenswear collection at the most recent Paris Fashion Week.

"First, the article summarises the reviews as "comparatively tepid" for "Slimane's reverential treatment of smokings (tuxedos) and bohemian dresses," only quoting three editors, one of them admittedly partial (Cathy Horyn: "a cheerleader" for Raf Simons, the article says)," writes Deneve. "This does not reflect the highly positive coverage Hedi Slimane received from the press commentators around the world, from France to Italy, Japan, China and the U.S."

Deneve goes on to say that he regrets that the well-respected publication reduced the "collective talent of all designers showing in Paris to a so-called duel between two fashion houses and two men."

First look at Yves Saint Laurent rebranding

The first pictures have surfaced of Yves Saint Laurent's controversial rebranding following a name change to Saint Laurent Paris.

A photo of Yves Saint Laurent's rebranding, taken by LOVE magazine's Katie Grand. Photo: Katie Grand/Twitter

It caused quite a stir when newly-appointed creative director Hedi Slimane announced that YSL would be undergoing a name change - from Yves Saint Laurent to Saint Laurent Paris - and now we can finally see how his reimagination measures up.

The first images have surfaced of the fashion house's rebranding, courtesy of LOVE editor Katie Grand, who took to her Twitter page to share the photo. The Instagram picture shows the new 'Saint Laurent' typography, which currently adorns the construction boards surrounding the brand's soon-to-open Mercer Street, New York store. Unfortunately, according the New York Magazine , the new branding has since been covered up by posters, thanks to T-shirt brand Rocksmith (who clearly know a good advertising opportunity when they see one).

Another picture featuring a black product box with the new branding on it has also appeared in the latest issue of Vogue Paris , showing 'Saint Laurent' with Paris written in smaller type beneath, surrounded by a thick black frame.

The image that appears in the August issue of Vogue Paris. Photo: Vogue Paris 

When the name change was announced in June the brand confirmed that they will continue to use the iconic overlapping YSL logo, which was designed by Cassandre in 1963, and that the rebranding will only apply to ready-to-wear, with the house's official moniker remaining as Yves Saint Laurent.

Slimane showed his first collection for the house, Resort 2013, to select buyers earlier this month, but the world will get to see his spring/summer 2013 collection during Paris Fashion Week this September.