Are you ready for Summer? Gentlemen, your attention please!

Are you ready for summer?

Given that one of the most popular TAG Heuer releases was the Aquaracer 500m Full Black watch, it comes as no surprise that we now have an Aquaracer 500m Chronograph with the Full Black treatment.

We here at FG10 are in love with the all-black look of the Full Black. TAG Heuer have really revived the black-on-black look over the last couple of years, with black case versions of the Monaco, Grand Carrera, Formula One and now Aquaracer joining the range.

Hats off to the beautiful minds behind these gorgeous pieces!

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TAG Heuer's LINK Lady does far more than Tell the Time

What's on your wrist tells a lot about you... TAG Heuer has that in mind every time a lady's timepiece is created. It is the favorite timepiece of many celebrities alike Cameron Diaz. Here's why..

For women who prefer stainless steel without sacrificing any of the luxury and opulence, 48 diamonds move center stage in TAG Heuer Lady Link timepiece. Sitting serenely on the bezel, they converse fluently with the 11 diamonds set in the dial. Exalted by their brilliance, the timepiece defers to the jewel. For the wearer, this model does far more than tell the time, it brings a glow of delight.

“The Link Lady is more than a timepiece, it’s a piece of jewellery. When I put it on my wrist, I don’t feel it. It is easy-to-wear, sparkling, and feminine”, said Cameron Diaz when discovering the new collection.

TAG Heuer Celebrity Club Launches in the Middle East

Luxury Swiss brand introduces a prestigious club to salute individuals who make history every morning

TAG Heuer, the worldwide leader in luxury, high-precision watches and chronographs is excited to announce the launch of the prestigious TAG Heuer Celebrity Club in the Middle East.

Nayla Al Khaja is the founder and Director of D-SEVEN Motion Pictures and UAE's first female film Producer and Director, alongside Luc Ducroix

The exclusive TAG Heuer Celebrity Club is composed of a select group of intelligent, talented and trendy men & women who excel in their respective fields, and see every day as an opportunity to create history. They have used their avant-garde approach along with their strong personality & panache to play by their own rules and redefine class and standards. They are the individuals who never rest and never take “no” for an answer. They have all walked that extra mile to make things happen and take pride in looking at success as a journey and not a destination. The select members of the club are also men and women who capitalize on their success and fame to defend noble causes, working to make this world a better place.

impeccable taste recently was judged by Esquire Middle East as one of the best dressed gentlemen in the region.

“I am thrilled about the new TAG Heuer Celebrity Club and so proud of its first group of members from the Middle East” said Luc Decroix, General Manager for TAG Heuer in the Middle East. “TAG Heuer has always cherished and saluted individuals who have strong personalities, charisma and mindset. Those individuals are not just survivors, but winners in their own right who have challenged the established and redefined rules to build a future. 

Omar Butti known as Dubai One's charismatic presenter and TV Personality

When you look at the history of TAG Heuer, most of the the individuals who have actually reinvented their respected fields have been fans of our brand. It’s so true with heads of the States including President Eisenhower and more recently President Barack Obama, it is true with Sportsmen including Ayrton Senna or Tiger Woods, it’s true with the glamour and glitz of the entertainment industry icons such as Steve Mc Queen, Leonardo Di Caprio, Shahrukh Khan and Cameron Diaz. What all of the above icons have in common? It’s that one word “impossible” that does not exist in their vocabulary - just as the word is absent from the TAG Heuer dictionary.”

TAG Heuer uses Time for a Cause

TAG Heuer recently announced Alanoud Badr and Hatem Alakeel as their regional friends of the brand alongside various other representatives from across the globe at the TIME FOR REBELS exhibition in Geneva.

This exhibition was paying tribute to the SMART WATER FOR GREEN SCHOOLS program charity project, which is part of the Green Cross International, the leading environmental organization. The time devoted by all the personalities involved in the exhibition generated an amount of 250,000CHF donated to the organization. At the TIME FOR REBELS exhibition, the Swiss legends whose pioneering spirit has driven it forward for more than 150 years showcased another first of a kind technology breakthrough in watchmaking by launching the Mikrogirder 5/10000th mechanical chronograph.

TAG Heuer Mikrogirder 2000 /510000th of a second Chronograph Watch

The Smart Water for Green Schools (SWGS) project is the flagship on-the-ground activity for providing sustainable access to safe drinking water and sanitation to tens of thousands of people in Ghana, Bolivia and more countries in the future.

By equipping schools and communities with rainwater harvesting systems, wells and boreholes, plus providing ecological sanitation facilities, SWGS provides concrete solutions to improve the lives of people living in water poverty.

Launched in 2010, the project also works to promote the sharing of water between countries that have access to the same source, in that way reducing tensions over this increasingly scarce resource. SWGS is currently providing safe drinking water to over 40,000 people in Ghana and Bolivia.