Are you ready for Summer? Gentlemen, your attention please!

Are you ready for summer?

Given that one of the most popular TAG Heuer releases was the Aquaracer 500m Full Black watch, it comes as no surprise that we now have an Aquaracer 500m Chronograph with the Full Black treatment.

We here at FG10 are in love with the all-black look of the Full Black. TAG Heuer have really revived the black-on-black look over the last couple of years, with black case versions of the Monaco, Grand Carrera, Formula One and now Aquaracer joining the range.

Hats off to the beautiful minds behind these gorgeous pieces!

Want more?? Feast your eyes here

CHAT LIVE with Lady Fozaza - WIN with TAG Heuer Middle East

So how good are you? How well can you control the conversation? 

For the first time ever, TAG Heuer Middle East brings you Lady Fozaza in a LIVE and EXCLUSIVE interview on their Facebook Page. This is your chance to ask Lady Fozaza all the questions on your mind, from fashion to style, to watches and taste, life and living..

TAG Heuer Middle East will select one lucky winner. The winner will be decided based on the quality of questions and who controlled the drive of the interview best.

Stay tuned this MAY!

For more info:

Follow TAGHeuerME , Fozaza , and FozazaFC on Twitter

Make sure you LIKE TAGHeuer Facebook Page to be able to chat!

Good luck everyone!

Shine bright like a Diamond with TAG Heuer

A bold yet feminine 37mm case circumference in polished stainless steel supports the signature Formula 1 bezel that sets 84 Wesselton diamonds. 

The 12 deep black high quality ceramic inserts underline the sparkles by contrast, making the watch reminiscent of a dazzling flower. Its gorgeously feminine and smooth bracelet, an eye-catching combination of deep black ceramic and polished stainless steel, is held secure by the stainless steel “butterfly” folding clasp – designed to be effortlessly opened and closed for women on-the-go.

Dial heart is replete with 54 glittering Wesselton diamonds and surrounded by 10 stones used as hour markers, a date window at 3 o’clock and TAG Heuer three dimensional monochromatic logo at 12 o’clock. Each and every single one of these diamonds has been set with 4 stainless steel beads closed by hand. Polishing each jeweled part of this timepiece requires the highest level of expertise to give the setting the utmost level of shine without loosening the stones.

TAG Heuer Middle East brings you Lady Fozaza LIVE CHAT

TAG Heuer Middle East, and for the very first time ever, brings you “UAE’s Best Designer” Lady Fozaza for a LIVE chat. 

Lady Fozaza is one of the “friend of the brand” of TAG Heuer and a Celebrity Club Member. This will be one of the first steps towards many collaborations between TAG Heuer and Lady Fozaza, including one which is expected to be the talk of the city.

The leading Swiss watchmaker has recently launched TAG Heuer Middle Celebrity Club, gathering the region’s most influential entrepreneurs and philanthropists who have left a mark through their contributions and achievements. 

Get your questions ready, tune in, and shoot away. Lady Fozaza will be sharing with you her personal fashion journey, her experience with TAG Heuer, and will be happy to answer all your questions and give you advice and recommendations.

One of you will WIN a valuable gift from TAG Heuer.

Stay tuned for Date and Time details!!

For more questions, please tweet @TAGHeuerME or @Fozaza and hashtag #FozazaTAGHeuerChat

TAG Heuer's LINK Lady does far more than Tell the Time

What's on your wrist tells a lot about you... TAG Heuer has that in mind every time a lady's timepiece is created. It is the favorite timepiece of many celebrities alike Cameron Diaz. Here's why..

For women who prefer stainless steel without sacrificing any of the luxury and opulence, 48 diamonds move center stage in TAG Heuer Lady Link timepiece. Sitting serenely on the bezel, they converse fluently with the 11 diamonds set in the dial. Exalted by their brilliance, the timepiece defers to the jewel. For the wearer, this model does far more than tell the time, it brings a glow of delight.

“The Link Lady is more than a timepiece, it’s a piece of jewellery. When I put it on my wrist, I don’t feel it. It is easy-to-wear, sparkling, and feminine”, said Cameron Diaz when discovering the new collection.

Lady Fozaza: "You have seen nothing yet"

They say when you love what you do, you will never fail... It was a thought, and the thought became an idea. And that idea transformed into textiles and material that found home not only in Alanoud's heart, but in the closets of all those who appreciate fashion and cheer exquisite design.

For the second year in a row, the Saudi-Lebanese designer behind Lady Fozaza Alanoud Badr succeeds in winning "Best Local Designer" for 2013 by GRAZIA Style Awards Middle East. The event that took place at the glamorous JW Marriott featured talented designers, buyers, media personalities and social figures.

A second award is yet another added responsibility. It is a new challenge to carry on leaping forward in a market that is so inspiring, challenging and at so many times, breath-taking.

What is coming next? And what is being cooked in the Lady Fozaza fashion kitchen?? All you have to do is wait see. All we can say for now is... you have seen nothing yet.

To all our readers, fans and followers, thank you for your support and for believing in Lady Fozaza.

TAG Heuer Celebrity Club Launches in the Middle East

Luxury Swiss brand introduces a prestigious club to salute individuals who make history every morning

TAG Heuer, the worldwide leader in luxury, high-precision watches and chronographs is excited to announce the launch of the prestigious TAG Heuer Celebrity Club in the Middle East.

Nayla Al Khaja is the founder and Director of D-SEVEN Motion Pictures and UAE's first female film Producer and Director, alongside Luc Ducroix

The exclusive TAG Heuer Celebrity Club is composed of a select group of intelligent, talented and trendy men & women who excel in their respective fields, and see every day as an opportunity to create history. They have used their avant-garde approach along with their strong personality & panache to play by their own rules and redefine class and standards. They are the individuals who never rest and never take “no” for an answer. They have all walked that extra mile to make things happen and take pride in looking at success as a journey and not a destination. The select members of the club are also men and women who capitalize on their success and fame to defend noble causes, working to make this world a better place.

impeccable taste recently was judged by Esquire Middle East as one of the best dressed gentlemen in the region.

“I am thrilled about the new TAG Heuer Celebrity Club and so proud of its first group of members from the Middle East” said Luc Decroix, General Manager for TAG Heuer in the Middle East. “TAG Heuer has always cherished and saluted individuals who have strong personalities, charisma and mindset. Those individuals are not just survivors, but winners in their own right who have challenged the established and redefined rules to build a future. 

Omar Butti known as Dubai One's charismatic presenter and TV Personality

When you look at the history of TAG Heuer, most of the the individuals who have actually reinvented their respected fields have been fans of our brand. It’s so true with heads of the States including President Eisenhower and more recently President Barack Obama, it is true with Sportsmen including Ayrton Senna or Tiger Woods, it’s true with the glamour and glitz of the entertainment industry icons such as Steve Mc Queen, Leonardo Di Caprio, Shahrukh Khan and Cameron Diaz. What all of the above icons have in common? It’s that one word “impossible” that does not exist in their vocabulary - just as the word is absent from the TAG Heuer dictionary.”

TAG Heuer uses Time for a Cause

TAG Heuer recently announced Alanoud Badr and Hatem Alakeel as their regional friends of the brand alongside various other representatives from across the globe at the TIME FOR REBELS exhibition in Geneva.

This exhibition was paying tribute to the SMART WATER FOR GREEN SCHOOLS program charity project, which is part of the Green Cross International, the leading environmental organization. The time devoted by all the personalities involved in the exhibition generated an amount of 250,000CHF donated to the organization. At the TIME FOR REBELS exhibition, the Swiss legends whose pioneering spirit has driven it forward for more than 150 years showcased another first of a kind technology breakthrough in watchmaking by launching the Mikrogirder 5/10000th mechanical chronograph.

TAG Heuer Mikrogirder 2000 /510000th of a second Chronograph Watch

The Smart Water for Green Schools (SWGS) project is the flagship on-the-ground activity for providing sustainable access to safe drinking water and sanitation to tens of thousands of people in Ghana, Bolivia and more countries in the future.

By equipping schools and communities with rainwater harvesting systems, wells and boreholes, plus providing ecological sanitation facilities, SWGS provides concrete solutions to improve the lives of people living in water poverty.

Launched in 2010, the project also works to promote the sharing of water between countries that have access to the same source, in that way reducing tensions over this increasingly scarce resource. SWGS is currently providing safe drinking water to over 40,000 people in Ghana and Bolivia.