VOGUE CAFÉ DUBAI – FASHION THROUGH THE AGES EXHIBITION

We're very excited to announce that the Fashion Through the Ages exhibition has now opened at the site of the soon-to-launch Vogue Café in level Shoe District, The Dubai Mall.

 

Beginning the journey with an Art Nouveau-inspired Vogue cover from 1919, illustrated by Helen Dryden, the visuals become bolder and brighter with the onset of the roaring 20s, where visionary covers echo the adventurous spirit of the Art Deco movement. In sharp contrast, black & white images follow that capture the wartime era, whilst still highlighting the sheer elegance and power of sitters Gabrielle ‘Coco’ Chanel and Marlene Dietrich. This theme is carried over into the 1940s, where an evident post-war world is respectfully portrayed with an incredible fashion moment captured within a bombed-out London townhouse 

 

1950s fashion epitomised class and refinement, with some of the most beautiful imagery highlighting the subtle transition of women in society, with fluid lines and streamline shapes paving the way for the swinging 60s, where the fall of taboos gave way to the rise of the mini skirt, and cultural icons such as Twiggy and Brigitte Bardot defined the modern woman.

 

The early 70s shows continuation of 60s fashion in the form of heavily lashed eyes and bold styling, with cover stars such as Jerry Hall symbolising the sexual revolution of the era. This eventually leads into the explosion of the 80’s scene, heavily influenced by the music genres of the decade – Punk, Glam Rock, New Romantic, New Wave and Pop.

 

The 80s and 90s saw the age of the supermodel, as Vogue editorial gave us Naomi Campbell, Linda Evangelista, Christy Turlington, Cindy Crawford - and later Kate Moss, who leads the journey through into the 21^st century.  

 

 

With spectacular imagery selected from the archives of Vogue – the world’s most influential fashion glossy – Fashion Through the Ages demonstrates a fascinating style timeline, with over 50 defining images on display.

 

This is a free event open to the public, with the exhibition timings coinciding with the mall's operating hours, which are 

Sunday-Wednesday 10am-10pm and 

Thursday-Saturday 10am-12am.

Vogue Café and GQ Bar to open in Dubai Mall

Dubai Mall is preparing to welcome the Vogue café and a GQ bar, both titles belonging to Condé Nast.

Diversification is the name of the game over at Condé Nast. The international publishing house responsible for Vogue , Vanity Fair , Glamour and GQ already has designs on a fashion college , and is now set to conquer the Middle East with a Vogue café and GQ bar.

A new Vogue Café (there is already one in Russia) is slated to launch in Dubai by the end of the year, but this being glossy fashion bible Vogue , it will be housed inside the world's largest shoe store.

Level Shoe District, a 96,000 sq ft luxury retail space, will stock more than 250 shoe brands and is situated in Dubai Mall at the foot of the world's tallest skyscraper - the 828 metre-high Burj Khalifa.

"The expatriate community and the local Emirati community are very conscious of brands," said Stuart Nielsen, director of Conde Nast's restaurant division, which was launched in 2010. "People always love to eat and drink, and we see an opportunity because they love fashion."

The Vogue Café will not serve alcohol, but a hotel-based bar inspired by its men's title, GQ , is being plotted for launch in Dubai early next year, would.

The company is planning to open another GQ Bar in Istanbul this year, and has signed deals for Condé Nast establishments in Bangkok and Singapore, Nielsen said. It is also considering opening cafés in Mideast cities closer to Dubai, including Kuwait City and the Emirati capital, Abu Dhabi.