David Beckham teams up with Guy Ritchie for H&M

Film director Guy Ritchie has captured David Beckham's forthcoming advertising campaign for his H&M Bodywear collection.

Back in October, a group of movie star-hunting tourists in Beverly Hills got more than they bargained for when a brief-clad David Beckham popped up roadside.

We assumed Becks was shooting some new promotional material for his latest H&M underwear campaign, but the whole set-up (him wandering around in a load of bushes) did leave us scratching our heads.

Now it has been revealed that the heavily-inked footballer was in fact being filmed by Lock, Stock and Two Smoking Barrels director Guy Ritchie, for an advert due out on February 6.

Rex reveal how the 37-year-old, who is currently pondering his footballing future, sees Beckham run through the streets and gardens of Beverly Hills, dressed only in his boxer shorts.

"David makes the perfect leading man," said Ritchie. "For me this felt more than a campaign - it was like directing a short film."

Behind the scenes pictures show David padding through a tennis court in flannel hotel slippers and losing his dressing gown to a car door.

Watch: Behind the scenes on Lana Del Rey's H&M advert

Enjoy a preview of Lana Del Rey's TV advert for H&M, which showcases the store's autumn/winter 2012 campaign and the singer's cover of the song 'Blue Velvet'.

H&M has given us a taste of what to expect from Lana Del Rey's TV advert for the brand, which will premiere on their website tomorrow.

The short film takes us through the three-day shoot and reveals a '50s-style set, Lana (and her resplendent beehive) decked out in the same H&M garb she wears in the print adverts, singing, being hypnotised by a pocket watch and seductively standing in an old telephone box, interspersed with various other characters as the set and costumes are prepped.

The singer has recorded a cover of Blue Velvet , the song popularised by Bobby Vinton in 1963, for which the advert will also be a showcase.

H&M announced that they had signed Del Rey to front their autumn/winter 2012 campaign in July , before releasing the L.A. noir-inspired campaign images, which were shot by Inez van Lamsweerde and Vinoodh Matadin, in August.

The 26-year-old New Yorker, whose real name is Elizabeth Grant, has been welcomed into the fashion industry with open arms, appearing on the cover of British Vogue 's March 2012 issue, having a Mulberry bag named after her and being signed up by model agency Next Models.