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Wednesday, September 19, 2012

Watch: Behind the scenes on Lana Del Rey's H&M advert

Enjoy a preview of Lana Del Rey's TV advert for H&M, which showcases the store's autumn/winter 2012 campaign and the singer's cover of the song 'Blue Velvet'.

H&M has given us a taste of what to expect from Lana Del Rey's TV advert for the brand, which will premiere on their website tomorrow.

The short film takes us through the three-day shoot and reveals a '50s-style set, Lana (and her resplendent beehive) decked out in the same H&M garb she wears in the print adverts, singing, being hypnotised by a pocket watch and seductively standing in an old telephone box, interspersed with various other characters as the set and costumes are prepped.

The singer has recorded a cover of Blue Velvet , the song popularised by Bobby Vinton in 1963, for which the advert will also be a showcase.

H&M announced that they had signed Del Rey to front their autumn/winter 2012 campaign in July , before releasing the L.A. noir-inspired campaign images, which were shot by Inez van Lamsweerde and Vinoodh Matadin, in August.

The 26-year-old New Yorker, whose real name is Elizabeth Grant, has been welcomed into the fashion industry with open arms, appearing on the cover of British Vogue 's March 2012 issue, having a Mulberry bag named after her and being signed up by model agency Next Models.

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