Beyoncé Introducing Midnight Heat

 After the worldwide success of her best-selling fragrance, Heat, which debuted in 2009, Beyoncé introduces Midnight Heat, the third addition to her iconic fragrance collection.  It will be available in department stores and perfumeries worldwide this October.

The new fragrance is a tempting, sexy scent, created in collaboration with notable perfumer Olivier Gillotin of Givaudan.

"I created Midnight Heat because I wanted to introduce the ultimate evening scent – a sultry, sensual fragrance," says Beyoncé.

For Beyoncé, fragrance is an accessory as essential to highlighting your inner radiance, confidence and sex appeal as a perfect dress, glossy lipstick, a beautiful piece of jewelry or pair of stilettos.  Midnight Heat is the ultimate evening scent, sensual and enticing with just a hint of mystery.

The fragrance features the exotic Purple Mokara Orchid at its heart. The star-shaped flower, a longtime symbol of love, beauty and strength, emits a rich, velvety aroma that continually reveals itself on the skin.

The fruity floral gourmand opens with juicy top notes of Dragonfruit, Starfruit and Armenian Plum. The heart is a vivid floral bouquet built upon the Purple Mokara Orchid, Queen of the Night Black Tulip and Purple Peony. Finally, the base seduces the senses with Warm Amber, Patchouli and Sandalwood.  

Midnight Heat’ design is a modern classic.  The vintage-inspired glass flacon features a smoldering ombre effect, blooming from a deep violet hue to a sheer lilac. The statuesque bottle mimics a woman’s curve, a feminine and graceful tribute to the woman who created it.  The top of the bottle is wrapped in a silver band, inscribed with Beyoncé’s name and finished with a purple-tinted cap featuring her initial, “B.”

 Legendary photographer Terry Richardson shot the advertising campaign for  Midnight Heat.   Set atop one of New York’s most fashionable rooftops (The Standard Hotel), Beyoncé takes center stage in a purple, one-shouldered House of Deréon minidress. The image accentuates Beyoncé’s radiant beauty and effortless sensuality.

FACT SHEET

A fruity floral gourmand fragrance

Sexy, statement-making, timeless

Fragrance Notes

            Top notes:                Dragonfruit, Starfruit, Armenian Plum

            Heart notes:                        Purple Mokara Orchid, Black Tulip, Peony

            Base notes:             Warm Amber, Patchouli, Sandalwood

The Collection

Eau de Parfum 1.7oz / 50 ml                         

Eau de Parfum 3.4oz / 100 ml

Glowing by JLO

 Ten years ago, she was a woman with a burning ambition. She had a #1 album, #1 movie, and #1 fragrance.

Today, she remains one of the hottest talents of our time.A reigning diva, her star power commands legions of devoted followers.

She is on top of the charts. All over the media. All over the world.

She’s glowing hotter than ever.

GLOWING BY JENNIFER LOPEZ

Her skin, her presence, her sensuality. She glows. Glowing by JLo is a Floral Woody Amber that embodies the aura of Jennifer in her most flawless form: modern, sexy, wet skin. Inspired by her favorite candle, the fragrance opens with a sophisticated blend of florals and citrus fruits that reflect Jennifer’s bright persona, then a luxurious drydown of deep musk, vanilla, and sandalwood leave a trace of her signature sexiness.

TOP: Bergamot, Mandarin, Cypress

MID: Orange Flower, Muguet des Bois, Cassia Flower

DRY: Sandalwood, Amber Sultan, Vanilla, Vetiver, Patchouli, Cashmere Musk

New illuminating fragrance bottle…

A simple cylindrical shape with deep-cut vertical glass facets, the Glowing by JLo bottle was inspired by the beauty and the lines of Baccarat crystal. The crystal lines create the perfect backdrop for an innovative dance of reflective lights: When the atomizer is pressed, the bottle beautifully illuminates for 15 seconds.

The Glowing by JLo carton is a shiny silver box with hits of a nude wash of color on all sides. The blind debossing pattern of the new JLo logo brings texture to the carton and an image of the illuminated bottle appears on the back panel. The Glowing by JLo logo is stamped in a deep purple.

THE COLLECTION

Eau de Parfum

2.5 oz / 75 ml

1.7 oz / 50 ml

Product is available at Debenhams and Vavavoom.

THE ESSENCE BY DAVID BECKHAM

 A man of adventure, drive and determination, David Beckham is constantly striving to be the best man he can be.  Now, you can experience the very essence of David’s spirit with his new fragrance for men: The Essence by David Beckham. 

As one of the world’s most successfulsports stars and celebrated style icons,David is admired and followed across the globe.  Never far away from a camera lens or film crew, those quiet, precious moments are even more cherished whether it's hitting the open road or spending time with friends and family.  That is where the essence of David Beckham can be found.

David Beckham comments, “Everyone has their own sense of what makes them happy.  I wanted the creative around The Essenceto capture thatsense of adventure, spending time away with the people you love and thatpowerful feelingof when you are at your happiest.  The fragrance has a fresh vitality, which I hope menwill like.” 

The Essence of Masculinity

A vibrantly sexy scent, The Essence is the perfect expression of David’s cool masculinity.  The fragrance opens on the zesty brightness of grapefruit blended with luminous violet leaves and sparkling lavender to create an invigorating rush of freshness.  At the heart, a mouth-watering duo of juicy pineapple and crisp apple fuse with spicy notes of cardamom to reveal a strong urban virility.   Finally, rich, earthy tones of tonka bean and cashmeran are enhanced by the timeless magnetism of patchouli heart to confer a sensual warmth and elegance.  Dynamic and charismatic, this is a fragrance to be worn with confidence.

Perfumer: Olivier Polges from IFF

The Essence of Style

Taking inspiration from David’s distinctive style and spirit, The Essence is presented in a gently curved rectangular glass bottle embossed with a striking weave pattern.  This is topped with a sleek silver cap decorated with a diagonal check design, evoking a strong masculine feel.   For a stylish, edgy twist, the fluid inside is steel blue.  Completing the contemporary look, the front of the bottle is embossed with the new David Beckham logo: his name written in a bold typeface, with a circle shape stamped out of the final letters.    

Exuding masculine elegance, the gunmetal grey fragrance box features contrasting white borders and the David Beckham logo metal hot-stamped on the front and top.  Echoing the juice, the words ‘The Essence’ are coloured blue.  Finally, for a wonderfully tactile finish, the sides of the pack have an engraved ‘graphillage’ texture that demands to be touched. 

Pack Designer:  Agence L’appartement

The Essence: The Advertising

The eye-catching print advertising campaign exudes an uplifting sense of freedom and opportunity.  Set against a sky-blue backdrop, an effortlessly stylish David Beckham is photographed standing in a relaxed pose, his hands in his pockets.   Contrasting with his casual stance, his intense gaze into the distance gives us a glimpse of the man he really is.   A weave design on the floor draws the eye to The Essence fragrance bottle, which towers in the background beneath the distinctive new Beckham logo. 

Become the man you want to be.   Reveal your true essence with The Essence By David Beckham. 

DATA SHEET

THE ESSENCE BY DAVID BECKHAM

David Beckham introduces The Essence, his fresh and dynamic new fragrance for men.  Inspired by David’s sense of adventure, this vibrant, contemporary scent captures the spirit of the open road.  Live in the moment; be who you want to be.

Top Notes:                              Grapefruit, Lavender Oil Super LMR, Violet Leaves

Heart Notes:                            Cardamom Oil LMR, Pineapple, Apple

Base Notes:                            Cashmeran, Patchouli Heart, Tonka Bean                           

Range:                                                Eau de Toilette, 50ml & 100ml

Perfumer:                                Olivier Polges from IFF

Pack:                                       Agence L’appartement