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Thursday, July 11, 2013

A SPECIAL ONE-OFF COLLABORATION: VERSUS VERSACE AND K-WAY


In a special one-off collaboration, VERSUS VERSACE and K-WAY have created the perfect zip-up jacket, as well as in iPad case, full of attitude and style, which will be available from July 10th at versusversace.com, and in selected stores worldwide.

This one-off collaboration with K-WAY is the part of the new world of VERSUS VERSACE, in which special collaborations and guest designer capsule collections sit alongside the seasonless VERSUS VERSACE range. The worldwide flagship can be found at versusversace.com, the online home where the new global VERSUS VERSACE tribe connects and shares exclusive content.




The historic, packable K-WAY reversible jacket has been given the VERSUS VERSACE touch, covered on one side in a black-and-white optical print from the new VERSUS VERSACE collection, in windproof light polyester. The reverse side is black, made from waterproof, windproof and breathable Nylon Plus with heat-sealed seams.
There is a full zip opening with protective flap and an adjustable fixed hood with anti-drop binding. The VERSUS VERSACE and K-WAY logos appear on both sides of the jacket.


“I love the VERSUS VERSACE and K-WAY collaboration, because VERSUS VERSACE lives on the street. The jacket and iPad case are an amazing new way to get the VERSUS VERSACE look, and to bring attitude and energy to everyday essentials,” says Donatella Versace.

"The K-Way collaboration with Versus Versace is an honour for us. It was a very stimulating experience both intellectually and creatively. I think that together we managed to combine the authenticity and power of two great prestigious Italian brands with style, " says Marco Boglione, President of BasicNet, the Company owner of the brand K-Way.



1 comment:

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