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Thursday, February 21, 2013

This is the most searched-for brand in the US!

US designer Michael Kors is the most Googled US label, beating Marc Jacobs and Ralph Lauren.

Give us a dollar and we would have taken a punt on Marc Jacobs being the most Googled US fashion label - he's basically still the Big Deal at New York Fashion Week, despite the efforts of Alexander Wang, Proenza Schouler and the rest of the city's young guns, and he's got a huge global profile. However, they've all been trumped by Michael Kors.

The designer accounted for 19.6 per cent of the 31 million internet searches covering 10 international markets including the UK, China and the US, according to Digital Luxury Group , which puts together data for luxury brands. The research focused only on US labels between January - June 2012.

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