Philipp Plein military guns Fashion Show

Milan Men's autumn/winter 2013 fashion week saw Philipp Plein showcase a military-inspired collection, complete with guns, gasmasks and balaclavas.

A look from Philipp Plein’s autumn/winter 2013 catwalk show Photo: Vladimir Potop

Philipp Plein has been raising his sartorial profile, of late. Far from ordering his PR team to pump out the press releases, the German designer has gone full throttle into his 2013 campaigns and collections, with some controversial imagery.

First up, Plein's spring/summer 2013 campaign sourced Márcio and Marcos Patriota - the Brazilian twins who have overtly shown their brotherly love, while clad in tight briefs, on more than one occasion. For Plein's summer range, Terry Richardson captured the duo locked in a lustful, suit-bedecked embrace, mere metres away from a glam Poppy Delevingne and transexual model Lea T.

Philipp Plein's spring/summer 2013 campaign featuring models Marcio and Marcos Patriota, Lea T and Poppy Delevingne.

Milan men's autumn/winter 2013 fashion week then saw the designer spark shock and Twitter frenzy as he showcased a collection of gun-wielding models, with war-painted cheeks and capitalised red-inked slogans on their bare torsos. Though the statements 'ONLY KILL FOR REAL LOVE' and 'LIFE'S A GAME AND IT'S NOT FAIR' might stand as morally ambiguous - or teen angst ridden - the machine gun, balaclava and gas mask accessories left little scope for viewers to see the collection as merely high fashion.

Looks from Philipp Plein's autumn/winter 2013 catwalk show. PHOTOS: Vladimir Potop

Stealing the 'activist' press from Vivienne Westwood, who presented her collection in Milan the day before, Plein took his bow in a khaki get-up with dog tag and military boots.