Italian label Gucci has collaborated with Japanese Manga artist Hirohiko Araki for its 2013 windows.
|Hirohiko Araki for Gucci Photo: Hirohiko Araki|
It's out with the tinsel and in with the comics at Gucci as the Milan Fashion Week label starts 2013 with a new collaboration.
The brand's creative director, Frida Giannini, has teamed up with renowned Japanese Manga artist Hirohiko Araki to create a window installation inspired by the label's Cruise 2013 collection.
Entitled "Jolyne, Fly High with Gucci," Araki's Manga (a Japanese comic strip) tells the adventure of Jolyne Cujoh, a student who inherits a keepsake from her mother's Gucci collection. Propelled by the mystery behind her vintage treasure, Cujoh embarks on a journey that transcends time; the images echo the colour palette and aesthetic of Giannini's newest collection.
|A Gucci illustration by Hirohiko Araki|
Installed across some 70-plus Gucci boutiques worldwide from today, Giannini commented: "I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created."
Araki revealed how he has "always been fascinated by Italy". He added: "Frida's beautiful Cruise collection with its strong colours and graphic designs set my mind racing the moment she showed it to me. From there the characters and storyline came into being so naturally. It was very stimulating to work together on this project."