The first Dior campaign created under the artistic direction of Raf Simons has been unveiled - and it's quite a departure from the French fashion house's previous ad aesthetic.
|A shot form Dior's spring/summer 2013 campaign Photo: Dior|
Shot by Willy Vanderperre, a fellow Belgian and friend of Simons' with whom he worked many times whilst at Jil Sander, the spring/summer 2013 images take on a Surrealist theme.
Simons has opted to use four relatively unknown beauties; Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard and Marie Piovesan.
Referencing the minimalist, white-washed and windowed set used to present his debut ready-to-wear collection in September last year, the models strike signature 'New Look' poses.
But Simon's new look hasn't gone down well with some Dior fans who were fond of the brand's previously heavily-styled and theatrical ads. Over on fashion forum The Fashion Spot , many have labelled the campaign 'boring' and also said the linear set makes it reminiscent of a video game. The randomness of the Magritte-style sections of sky, elaborate light fitting and vases of blooms has also been questioned.