Want to see what really happened on Romeo Beckham's Burberry shoot? Turns out the 10-year-old was the life and soul of the pictures.
Whether you're a fan of Romeo Beckham's stylish turn in the new Burberry campaign, or are of the view that it is an exercise that will merely feed his parents' egos , there's no denying the 10-year-old's prowess in front of the camera.
New footage released today by the London Fashion Week heavyweight shows the gap-toothed youngster running around set with more gusto than a Duracell bunny.
"This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family" said chief creative officer Christopher Bailey, who directed the spring/summer 2013 shoot.
He called Romeo "a joy to work with" and described how he "really stole the show".
And while Master Beckham might be too young to bag an editorial spot in Vogue , this definitely isn't the last we'll be seeing of him.