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Sunday, June 10, 2012

Jessica Chastain announced as the face of Yves Saint Laurent Manifesto

The Oscar-nominated actress will front the campaign for Yves Saint Laurent's new fragrance, Manifesto.

Jessica Chastain has been announced as the face of Yves Saint Laurent's latest fragrance, Manifesto.

"Yves Saint Laurent is a brand that inspires me deeply. Since its creation, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. This new fragrance is an emblem of it all. I am [excited] to be part of this beautiful adventure," said Chastain, who was Oscar-nominated for her part in The Help .

In turn Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L'Oréal, stated that it was Chastain's "subtle strength", "solar charm" and "free mind" that drew her to the attention of YSL. "Jessica embodies the quintessence of Saint Laurent's femininity, a woman of her day and age, independent, determined, never where you expect her to be," he continued.
According to the Telegraph, the fragrance is named after YSL's seasonal newspaper-sized publication - Manifesto - which was started by former-creative director Stefano Pilati. Containing exclusive news and a first look at the fashion house's coming season collection, it is distributed on the streets of Paris, New York, London, Milan, Tokyo, Hong Kong and Los Angeles each season. Although Pilati has now left the label, the release of a fragrance sharing the same name suggests that the publication will continue under the direction of Hedi Slimane.

The Manifesto fragrance is expected to go on sale in September.

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