High street giant Harvey Nichols has come under fire for a "disgusting" ad campaign that depicts a woman wetting herself.
Judging by the reaction, the flyers which have been sent to thousands of potential customers around the country to promote a sale, have clearly offended sensitive shoppers.
They show a woman with her clothes soaked around the groin area next to the slogan: "The Harvey Nichols Sale.. Try To Contain Your Excitment."
On micro-blogging site Twitter, some people have already shown their disgust for the ads. One user said: "Really, Harvey Nicks? Really? They're certainly pushing the boundaries."
Another user tweeted: "you are kidding about these aren't you? *checkscalendar*"
One woman posted: "that absolutely does not make me the slightest bit inclined to shop there!"