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Monday, August 8, 2011

Thierry Mugler announces Oscar Pistorius as its icon for Thierry Mugler’s A*Men

Clad in sparkling metal and bearing a star, Thierry Mugler’s favorite symbol, 
he proceeds to glory with power and untiring strength. 
No obstacle is a match for his determination.

In February 2011, Thierry Mugler announces 
Oscar Pistorius as its icon for Thierry Mugler’s A*Men.
Thierry Mugler A Men is a distincitive and distinguished blend of crisp, woody oriental notes. 
This is combined with a hint of black pepper and tobbaco for a unique and sexy male fragrance. 
It's distinctive metal packaging is also an impressive and masculine statement.

Like Angel, which unveiled the incredible wealth of a new imaginative world in perfumery, A*Men which was the first perfume for men created by Thierry Mugler in 1996, became a legend.
The A*Men man exists through its winning spirit, its natural sense of a challenge.
With A*Men, Thierry Mugler brings to life the modern-day hero. Timeless, he is both contemporary and futuristic. 
Part man, part god and unchained by the conventional codes of seduction
he is defined by his interior strength and his desire to conquer.

taken from TIME magazine

For the first time, A*Men is represented by a modern day hero
an exceptional athlete: Oscar Pistorius. 
A bold choice and one completely out of the ordinary. 
He was spotted and selected for his unique path and for his ability to embody the value of exceeding 
one’s own limits better than anyone else.
Born in Johannesburg in 1986, the new face of A*Men became a world-class sprinter with carbon fiber artificial limbs. Oscar Pistorius, who had both of his legs amputated when he was eleven months old and who now runs with the help of two metal prosthetics,won several medals at the 2004 Paralympic games in Athens.
He became triple world record holder and triple Paralympic champion in the 100, 200 and 400 meter races, was named among the world’s one hundred most influent people in the 
“heroes and Pioneers” category by Time magazine in 2008 
and qualified last Tuesday (July 19, 2011) for the World Championships in Korea this August, 
by running the 400 meter race in Lignano (Italy) in 45.07 seconds 
(the maximum qualifying time was 45.25 seconds).
His performance was outstanding–more than one second faster than in his first 400 meter race of the season. But beyond that, 
Oscar Pistorius made the dream he has fought to achieve for many years a reality: 
he has realized the qualification mark for the 2012 London Olympics. 
And to participate to this extraordinary competition, 
he has to achieve this time once again between January, 
1st and June, 30th, 2012.
His struggle to run alongside able-bodied athletes in the most prestigious competition in the world is a testament to the young South African’s perseverance and his extraordinary will power.

1 comment:

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