Mall of the Emirates announces New Season of "World of Fashion"

This season, fashion events in Dubai are kicking it a notch up. And the malls are in on it too.

Mall of the Emirates has announced the new season of its own star-studded event called World of Fashion, to be held from October 3 to 14.

The 12-day event will be led by none other than Arab superstar Nancy Ajram, a regular to the city and will feature more than 20 runway shows, style talks and makeover sessions to promote the latest autumn-winter fashion.

Ajram will appear on October 9, and will be at Mall of the Emirates throughout the day, meeting competition winners and fans and being interviewed on the main stage.