Khaleej Times: Alanoud Badr - An Eye for Detail

Some of the most drool-worthy wardrobes in town

Alanoud’s PASSION for fashion led her 
to start her own line of edgy, 
statement jackets

Photo: Khaleej Times

NAME: alanoud Badr/Lady Fozaza

JOB: Fashion Designer

Alanoud Badr, or Lady Fozaza as she is popularly known, may have started her line of jackets only a year ago, but they have already been spotted on celebs like Kim and Kourtney Kardashian, Evan Rachel Wood, Nancy Ajram, and Karolina Kurkova. Born to a Saudi dad, and half-Lebanese and half-American mom, the 32-year-old has been in Dubai for the last 20 years. She started out in advertising, and moved to finance, but the self-confessed shopping addict felt there was a gap in the market for edgy, high-fashion blazers.

The brand name — that has become eponymous these days —  and the inspiration to start the line came from her favourite aunt, and considering she had been going to tailors for years to get jackets custom-made, she decided to give it a shot. And once Kim Kardashian was spotted in her designs, Bloomingdale’s called her, and now she stocks exclusively at the store in the UAE.

Given her eye for detail, and passion for fashion, Alanoud’s wardrobe is any girl’s dream come true. The hottest bags, shoes that look like pieces of art, the coolest outfits and statement clutches — it is like a treasure trove. While putting together her outfit of the day (which are super popular on her Instagram feed), she likes to start at her shoes and work her way up.  She never thought she would wear the military trend, and cringes at the fashion during the 80s. When asked her about her style mantra, she says, “Wear the clothes, don’t let the clothes wear you.”

Photo: Khaleej Times

1-A glimpse of her favourite pieces from her closet — a couple of vintage Chanel jackets, a reconstructed vintage denim jacket, Celine bag, Lady Dior bag in Pink and her Louboutins

2-Some of her favourite shoes— Jeffrey Campbell’s studded Litas, studded animal print Steve Maddens, and the two Alexander McQueens

Photo: Khaleej Times

3-The super popular Rose-thorned blazer from her previous collection paired with her ‘Rocker’ necklace by Tom Binns

4-A sequinned sleeve jacket from her current collection, paired with a necklace from Butterfly

5-Alanoud’s sequinned Dolce & Gabbana sling

6-Another one of her favourite Celine bags

7-Sparkly Christian Louboutins

8-Celine blue python bag

9-One of her most adored Birkins

10- Alanoud’s statement clutches

This article has been posted in Khaleej Times WKND Magazine. The content is that of Khaleej Times and has been posted as is. You can always refer to the original article.

Photo: Khaleej Times