TAG Heuer uses Time for a Cause

TAG Heuer recently announced Alanoud Badr and Hatem Alakeel as their regional friends of the brand alongside various other representatives from across the globe at the TIME FOR REBELS exhibition in Geneva.

This exhibition was paying tribute to the SMART WATER FOR GREEN SCHOOLS program charity project, which is part of the Green Cross International, the leading environmental organization. The time devoted by all the personalities involved in the exhibition generated an amount of 250,000CHF donated to the organization. At the TIME FOR REBELS exhibition, the Swiss legends whose pioneering spirit has driven it forward for more than 150 years showcased another first of a kind technology breakthrough in watchmaking by launching the Mikrogirder 5/10000th mechanical chronograph.

TAG Heuer Mikrogirder 2000 /510000th of a second Chronograph Watch

The Smart Water for Green Schools (SWGS) project is the flagship on-the-ground activity for providing sustainable access to safe drinking water and sanitation to tens of thousands of people in Ghana, Bolivia and more countries in the future.

By equipping schools and communities with rainwater harvesting systems, wells and boreholes, plus providing ecological sanitation facilities, SWGS provides concrete solutions to improve the lives of people living in water poverty.

Launched in 2010, the project also works to promote the sharing of water between countries that have access to the same source, in that way reducing tensions over this increasingly scarce resource. SWGS is currently providing safe drinking water to over 40,000 people in Ghana and Bolivia.