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Friday, May 30, 2014

#GIRLBOSS, the most motivational fashion book to read this year

It's not a memoir, nor a business book, but Nasty Gal founder Sophia Amoruso's #GIRLBOSS is a compellingly motivational read

It's hard to summarise Nasty Gal founder Sophia Amoruso's #GIRLBOSS; part-biography and part self-empowerment manual, at the beginning she writes what it clearly isn't: "This book will not teach you how to get rich quick, break into the fashion industry, or start a business. It is neither a feminist manifesto or a memoir."

What the book is filled with is a mix of candid anecdotes, some that Amoruso is less than proud of - such as when she regularly shoplifted, to unapologetic tales of the time a team member purchased eye-wateringly expensive office chairs, which she then tasked someone with selling on Craiglist, the US equivalent of Gumtree.

If you're not familiar with Amoruso, then she can be best described as the accidental founder and CEO of a $100 million-plus fashion e-tailer which employs around 350 staff in its cool Los Angeles head office. Oh, and that she only just turned 30.

#GIRLBOSS isn't full of annoying hashtags as the title might suggest. Far from it - instead, it is Amoruso's tale of how she transitioned from a part-time vintage seller on eBay to becoming the head of one of the fastest-growing companies in the United States. What's endearing about the San Francisco-raised character is how she's been forced to adapt to her new-found 'fame' as, afterall, she admits to starting an eBay business so that she wouldn't have to talk to members of the public.

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