Adam Levine wants men to feel relaxed in his new clothing line.
The Maroon 5 frontman is launching a new menswear line called 222 for Kmart. With pieces including chequered shirts, T-shirts and dark denim jeans Adam has catered to what he believes men find appealing.
He hopes his "simple" designs will make things a lot more straightforward for males.
"I think that men, to a large degree, like things to be easy. That's a big deal for me - I don't want to have to think about it. I think easy is the key and it's simple and classic and you can't go wrong with this. No one thinks this is ugly," he explained in a promotional video as he holds up a green and white gingham shirt.
Adam hopes his collection will make men feel "comfortable" and stand out from other brands on the market. He wants people to wear the ensembles in both casual and smart environments as he believes