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Friday, April 5, 2013

This is the new face of Saint Laurent

Goth rocker Marilyn Manson has been unveiled as the latest unlikely famous face to front a Saint Laurent campaign.

Nope, this isn't a poorly-timed April Fool, Marilyn Manson really is the new face of the fashion house formerly known as Yves Saint Laurent.

The unlikely casting is another step in creative director Hedi Slimane's mission to revamp the storied fashion house since he took the reigns last year. Manson's image, though a little frightening, does fit nicely with Slimane's grunge-led aesthetic but whether or not the 44-year-old will help shift shed loads of the $4,900 leather jacket he's sporting in the campaign remains to be seen. To give him his due, Manson's charms have previously won over Dita von Teese and Evan Rachel Wood, so there's definitely something about Marilyn, we're just not sure what exactly.

The first promotional image was leaked on Friday by Scene editor Peter Davis, and the unlikely partnership was later confirmed by the brand although the official unveiling of the entire campaign is yet to happen.

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