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Sunday, February 10, 2013

Net-A-Porter relaunch online magazine

Luxury online shopping destination Net-A-Porter has relaunched its weekly online magazine, 'The Edit', and announced further plans for a print publication.

Following last December's news that luxury online shopping destination Net-A-Porter is planning to launch a print magazine, the site will today relaunch its weekly editorial online offering, The Edit , under the direction of editor-in-chief Lucy Yeomans, the former editor of Harper's Bazaar .

The new The Edit is phase one of the site's print and magazine project, headed by Yeomans, which aims to produce editorial content to rival that of publications such as Vogue , Harper's Bazaar and Elle . The free weekly 30-page online magazine will feature fashion shoots, news, features and interviews and will replace the site's current e-magazine offerings.

Of The Edit , the debut issue of which is covered by Natalia Vodianova, Yeomans says she wanted to create a worldwide publication "for and about women with great style and great stories."
The Edit will be followed by an as-yet-unnamed 300-page quarterly print publication slated to be unveiled later this year. It will offer a more "in-depth experience", incorporating stories on politics, culture and art with fashion editorials and features.

"We have an extraordinary customer base and we have to make sure we are looking after their needs, and that means bringing in the best of everything out there," Yeomans told WWD . "And I do think there is a place for a new global magazine, a slice of international culture and style."

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