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Sunday, December 2, 2012

Zara bans toxic fashion

Just nine days after Greenpeace launched its report 'Toxic Threads: The Big Fashion Stitch-Up', high street giant Zara has gone into detox.

As the party season commences, high street giant Zara is about to embark on the ultimate detox. The 1975-born Spanish clothing label has promised to eradicate all releases of hazardous chemicals throughout its entire supply chain and products by 2020, following public pressure in response to Greenpeace's Detox campaign.

Zara's commitment comes just nine days after Greenpeace launched its report: 'Toxic Threads: The Big Fashion Stitch-Up' in Beijing on November 20. Having already named and shamed Victoria's Secret for the levels of phthalates found in the brands lingerie - so high that " if that product was a toy it would not be permitted in the EU " - the environmental activists have spurred more than 315,000 people to join the 2011-launched Detox campaign. Zara have seen over 700 people protesting in front of stores around the world, since last Tuesday.

With the eco stakes hotting up - and, most importantly, Miranda Kerr threatening to denounce her position as a Victoria's Secret 'Angel' due to the brand's toxic nature - will the weeks ahead see the likes of other high street chains succumb to the detox?

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