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Tuesday, December 4, 2012

Karl Lagerfeld teams up with Melissa

Chanel creative director Karl Lagerfeld will design four collections for eco-friendly Brazilian footwear brand Melissa.

Karl Lagerfeld has embarked on yet another collaboration, this time with plastic footwear brand Melissa.

The eco-friendly Brazilian label has already enjoyed successful tie-ups with the likes of Vivienne Westwood, Jason Wu, Gareth Pugh, Liberty London, Pedro Laurenco and Victoria's Secret model Alessandra Ambrosio, but believe Lagerfeld is their most exciting yet.

"In one of the most exciting collaborations the company has seen, Karl Lagerfeld the most iconic designers of the 21st Century, has extended his fashion reign into our world of MELISSA," said Paulo Pedó, the CEO fof Melissa. "Karl's design talent synonymous with couture has been translated into footwear, bridging the gap between high-end and commercial, extending our customer base and making his name accessible for all."

The brand has been championing recycled plastic through its bubblegum-scented footwear for 25 years, making shoes with a "zero waste ethos" by recycling 99.9 per cent of factory water and waste as well as overstocked shoes.

"We are very excited about the partnership with Melissa who have been great in translating Karl's inspirations and designs into truly ironic fun fashion products that many women in the world will happily wear," added the CEO of Lagerfeld, Pier Paolo Righi.

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