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Thursday, December 6, 2012

H&M to launch global clothes collecting initiative

Customers donating unwated clothing from any brand will receive £5 to spend in store as H&M strive to reduce the environmental impact of clothes on landfill sites.

H&M launch global clothes collecting initiative

Swedish retail giant H&M has today announced plans to offer a global clothes collecting service.

In selected stores from February 2013, customers will be able to discard of unwanted garments into H&M shops - regardless of their origins, in exchange for a £5 discount voucher for each bag donated. The voucher can then be used against a transactional purchase of 200Dhs or more.

The collected clothes are then handled by H&M's partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.

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