Joe Wright, the director of the Chanel No.5 adverts starring Brad Pitt, has admitted that even he didn't understand the dialogue in the much-mocked ad.
Brad Pitt's Chanel No.5 advert seems to be an endless source of entertainment and bafflement, even now, two months after it was first unveiled.
We've had the spoofs and Brad's veiled admission that he isn't a huge fan of the finished product, now the ad's director, Joe Wright, has admitted that he wasn't entirely sure what Pitt's dialogue actually meant.
One of Pitt's many spoofers, Saturday Night Live cast member Taran Killam, told The New York Times' Vulture section that when he met Wright recently the highly-respected director was "very gracious [about the spoofs], and he said, 'I didn't actually know what they were about either,' because it's just his job to show up, and he's given the copy."
Here's what the dialogue says:
"It's not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over, but wherever I go, there you are: my luck; my fate; my fortune. Chanel No.5, inevitable."