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Tuesday, October 2, 2012

Maison Martin Margiela for H&M

H&M have announced that British photographer and film director Sam Taylor-Wood has shot the print and film campaigns for their highly-anticipated collaboration with Maison Martin Margiela.

A behind-the-scenes look at the Maison Martin Margiela for H&M campaign, shot by Sam Taylor-Wood.

There's even more reason to get excited about Maison Martin Margiela's upcoming collaboration with H&M as it has been announced that photographer and director Sam Taylor-Wood has shot the accompanying print and film campaigns.

Taylor-Wood photographed the as-yet-unseen campaign on the streets of Paris in collaboration with creative director Markus Kiersztan. The store has released one behind-the-scenes image, which shows Taylor-Wood photographing a model in an oversized jacket, stood inbetween two covered cars in front of a grand Paris building.

"Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project," the artist told WWD . "I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise."

Taylor-Wood has close ties to the fashion world - she's friends with Kate Moss and Stella McCartney, has previously shot a campaign for Bottega Veneta and appeared in Louis Vuitton's 'Double Exposure' campaign. She recently married actor AaronTaylor-Johnson, who she met when she directed him in her debut film Nowhere Boy in 2008.

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