Sales of Holmes & Yang, the fashion label run by Katie Holmes, are reported to have risen stateside since the actress announced her divorce from Tom Cruise.
As they say, no publicity is bad publicity, and Katie Holmes is the latest proof of that.
Sales of her Holmes & Yang fashion line have reportedly soared since she announced her high-profile separation from Hollywood husband Tom Cruise at the end of last month.
According to a clerk from the Beverly Hills branch of US department store Barney's, the brand has been "selling particularly well", reports Fox News . The New York branch has similarly confirmed that sales are up, although no exact figures have been given.
News of the sales boost comes two weeks after it was announced that Holmes & Yang are preparing to show their spring/summer 2013 collection at New York Fashion Week for the first time this September.
The former Dawson's Creek actress has been spotted wearing pieces from the label - which is designed in collaboration with stylist Jeanne Yang - a number of times since the split, including for a much-hyped appearance on Project Runway.