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Tuesday, July 17, 2012

Lenny Kravitz, the next Ralph Lauren?

Musician Lenny Kravitz has announced that he is going global with his lifestyle and fashion brand.

Not content with conquering the music world with his inimitable style of psychedelic rock, and the silver screen with his bucket-full of attitude (yes, the gold eyeliner-sporting stylist in The Hunger Games was Lenny), Kravitz has caught the celebrity-turned-designer bug, and he's set his bar high.

The 48-year-old rocker diversified from his day job in 2003 when he founded Kravitz Design , a company specialising in innovative and dynamic design solutions for commercial and residential properties. Earlier this year, he dipped a toe into the world of fashion by collaborating with ethical footwear brand TOMS.

"The plan is to make it a lifestyle brand . . . my dream for this company. In the same way you would see Ralph Lauren or Giorgio Armani" he told CNN.
Furniture, bedding and clothing are high on the agenda, as well as an eco-resort on a farm he owns in Brazil next year.
Perhaps Kravitz will rope in his stylish actress daughter Zoe to consult on cuts and colours. Thanks to her kooky, pared-back style, the 23-year-old regularly graces best-dressed lists around the globe.

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