Actress Gwyneth Paltrow and her lifestyle website Goop have teamed up with London denim label MiH to create the perfect pair of blue jeans.
Could Gwyneth Paltrow be the fashion world's answer to Martha Stewart? Forget acting - the 39-year-old's extra-curricular accomplishments as a chic lifestyle guru certainly suggest so.
Paltrow's hugely successful website Goop - through which she and her team dispense what she calls 'life's positives', has teamed up with cult denim label brand MiH to add designing to its portfolio and create the perfect pair of jeans.
The kick-flare Marrakesh style is one of MiH's best sellers and has been made over in 'Real Blue' by the Goop team.
"We love our MiH Marrakesh Jean in perfect blue denim: soft, timeless and flattering. We left them free from any distress for you to break them in naturally over time to achieve your own personal look and wash," says Goop.
Naturally, Paltrow, who has contracts as the face of Hugo Boss and Coach, can be seen modelling the effortless style on the Goop website .
For MiH founder and creative director Chloe Lonsdale, the collaboration is a match made in heaven. "It's been really exciting to design a special jean for goop as I'm completely addicted to their advice on life and all things lovely and it is a great match for MiH" she says. "The perfect blue jean is a wardrobe essential and this style will last a lifetime."
Other A-listers fans of the brand include January Jones, Sarah Jessica Parker and Jessica Alba.