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Monday, March 21, 2011

KAGE'S new "FUN of the FAIR" collection

One of my FAVORITE local brands KAGE is giving us something to look fwd 2!
As always a brand that never dissapoints!

We Give you....

KAGE’s new “Fun of the Fair” collection is inspired by the era of peace,
“all you need is love”, and protest songs; by Haight-Ashbury, and turquoise Cadillac’s on Highway 66; by
new experiences and fun fair freedoms. ‘Make love not war’ still rings true; and these clothes are made with love.

Lovingly stitched this collection is a “flash” collection, lighter than ordinary, but anything but
ordinary – for the girl with flowers in her hair (and a feather boa round her neck).

For the images of this campaign, KAGE has once again collaborated with talented, selftaught
Dubai fashion illustrator, Lama Khatib Daniel. For the KAGE girl’s this signals a
continued commitment to their love of art. Just as fairground rides - ferris wheels and
dodgems - are adorned with patterns in rich red and gold paints; so here the KAGE lookbook
sees Lama’s pencil-sketched birds come out to play. Graffiti-esque hearts and feathers feature too.

Illustrations and art combine with fashion to make pieces that combine the
heady blur of a weekend spent in the fields at Woodstock, with the lasting beauty of a drawing.

The collection is easy to wear and fun; yet retains the elegance synonymous with the KAGE
girl. Wear the pieces with a daisy chain round your hair, bare feet and the strumming of a guitar ringing in your ears.

Pieces reflect hippy chic: blue and red plaid shirts; midnight blue tanks and star-studded
shorts; ripped cotton grey tops; short billowy sun dresses; tie dyes and prints in mushrooms, taupe, royal blue and white.

Leave your heart at Woodstock. Un-KAGE yourself.

The “Fun of the Fair” Collection can be found at the following locations from April 2011
Dubai, UAE
Boutique 1 – The Walk at Jumeirah Beach Residence, +971 4 425 7888
Boutique 1 – Mirdif City Centre, +971 4 284 3777
Boutique 1 – Mall of the Emirates

Beirut, Lebanon
Boutique 1 – 2 Park Avenue, Beirut Central District, +961 1 981 666

Kuwait City, Kuwait
Fashcode – Avenues Mall, +965 2 259 7860

Amman, Jordan
Sketch – Farah Center, Mahmoud Al Karmi Street, Abdoun

Damascus, Syria
Villa Moda, Madhadt Basha Street, +963 11 5449 9340

Riyadh, Saudi Arabia
The Art of Living – 4 Serecon Building Olaya Street, +966 1 461 0533


For personal orders please contact info@bykage.com

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