The House of Amouage’s latest enigmatic Memoir fragrances for both man and woman explore the inseparable nature of beauty and depravity. In the words of the American writer Gore Vidal, “a memoir is how one remembers one’s own life” and in this fourth installment, the identity of Amouage Man first introduced in the series of narratives developed for the House’s Silver Jubilee, is revealed.
Creative Director Christopher Chong
Inspired by the decadent mien and genius of the 19th Century French poet, Charles Baudelaire and the German philosophy of the doppelganger, Amouage Creative Director Christopher Chong, embarks on a deep and existential voyage to unlock the unfathomable mysteries that reside within human nature. He expresses these influences by coalescing the provoking and potent ingredient of Absinth with other floral and wood accords to evoke a sombre mood
unmasks itself with a seductive green sensation of Mint pervading to an intoxicated journey of Absinth and Wormwood, which opens the door to the underworld of self discovery. The fragrance continues to express the complexity and philosophy of the Black Swan with the intricate richness of sophisticated Vetiver.
manifests with a spicy fusion of Absinth to resonate the magical aura of the Black Swan. This transformation is enhanced by deconstructing the redolent Tuberose to its core and reassembling the note in a white floral accord with Lisylang and Orange Blossom. As Chong explains, “I wanted to create a haunting fragrance that is beyond the restriction of gender and one that is both hypnotic and bewitching. I articulate this aspect by increasing the dark wood accord with cashmeran, sandalwood and patchouli supported by an animalic accord in the base to neutralise the gender difference.”
Both bottles for man and woman are made of black glass crystal graduating from a dark to a lighter shade with silver metal caps accentuated by a multi-faceted black Swarovski crystal. Memoir is presented in a silver-tone coffer with myriad shades of black to support the Black Swan feather motif and is available in 50ml and 100ml Eau de Parfum.
AT DUBAI MALL!
Amouage Stores –
SABCO Center, Muscat City Center, Al Bustan Palace, Amouage Perfumery
Muscat Duty Free
Amouage Store – Dubai Mall