Dima Ayad AW10 Eveningwear Collection Celebrates Colour

Designer Dima Ayad

For those of you who dont know her yet:

Dima Ayad, established in April 2010, is a unique brand of evening wear designed to fulfill the

lifestyle of the confident woman who turns heads wherever she goes. Named after the designer

and creative director behind the brand, Dima Ayad strives to create stylish, sophisticated and

stunning evening wear to make any woman feel and look glamorous, while accentuating and

celebrating their bodies, no matter what shape or size – from XS to XL.

“The theme of this collection is ‘Let’s Get Loud’. Each piece is a bold statement reflecting edge

and most certainly personality. For us living in the region, the eternal land of sand and sun, we

get to shake things up all year round. Eveningwear for our winter doesn’t need to wallow in

darkness,” Dima Ayad said

Colourful and majestic second collection features evening gowns, tops and a statement jacket

Dima Ayad Autumn/Winter 2010 celebrates light, colour and confident women. Consisting of signature evening dresses, glamorous tops and the crowning piece – The Vivian must-have blazer, the second collection builds on Dima Ayad’s signature style with new creations that are exquisitely tailored, trendy and chic, while embracing inner femininity.

“When designing this collection, I stayed true to the Dima Ayad philosophy – that a woman should

look and feel confident in her own skin and at all times. This notion is at the core of everything I
create,” added the designer

Dima Ayad AW10 collection is available at S*uce in the United Arab Emirates, Cream in Beirut,

Lebanon and Jeddah, Kingdom of Saudi Arabia, Label Queen in Beirut, Lebanon and on aura-b.com


For more information on the brand, please visit www.dimaayad.com.