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Friday, September 17, 2010

ESTETHICA AT YOOXYGEN!!! (eco-friendly initiative and online area at yoox.com) starting today!!

To coincide with the start of London Fashion Week, yoox.com announces today a collaboration with The British Fashion Council (BFC):

yoox.com, the virtual boutique for fashion & design, is Estethica’s official online retail partner, and as such will create the first online retail space for this innovative ethical talent showcase, online at YOOXYGEN (eco-friendly initiative and online area at yoox.com) starting today: http://www.yoox.com/yooxygen/department?tp=21409
Estethica showcases the very best of sustainable, innovative fashion. Designers selected for the first season of this collaboration and available on the new YOOXYGEN’s ethical retail space include:
 From Somewhere, Goodone, Henrietta Ludgate, MAXJENNY, Nina Dolcetti, Sonya Kashmiri and Environmental Justice Foundation (EJF).


Henrietta Ludgate


Nina Dolcetti

Sonya Kashmiri

“We are very pleased to be collaborating with yoox.com for its YOOXYGEN initiative. Estethica was established to showcase collections of progressive designers working in ethical fashion, this online retail space will offer our leading ethical designers an opportunity to compete in the mainstream and gain greater worldwide visibility.” -Caroline Rush, CEO (Joint), British Fashion Council

Over the past eight seasons Estethica, sponsored by Monsoon has become the epicentre of sustainable fashion at London Fashion Week. Over the past year the BFC has developed this initative to offer mentouring support to a selection of emerging ethical designer businesses.

In line with its commitment to eco-sustainability and its research and promotion of new approaches to creativity, yoox.com now supports with this collaboration also the new scene of sustainable fashion, offering its global presence & reach to bring emerging British talent around the world.


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