During the London Fashion Week in September 2010, the 29 national winning showpieces will be presented to an internationally renowned jury (names to be announced) at the grand final in London. All entrants will have previously qualified through national heats.
During its glamorous, international final event, 2008 in Beijing and last time in Milan, an internationally renowned expert panel decide who has presented the most inspired, and inspiring, lingerie design.
The experts are among the best the fashion world has to offer:
Dutch design duo Viktor & Rolf; Danish top model Helena Christensen; German fashion photography icon Ellen von Unwerth; colette's chief purchaser and creative director Sarah; International Model QiQi as well as two-time Academy-Award winning actress Hilary Swank and editor-in-chief of Vogue Italia Franca Sozzani have been among the prominent jurors of the past two years.