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Friday, August 20, 2010

Lacoste launches new footwear collaboration project 'LEGENDS'

An inspirational new footwear design project, LACOSTE Legends brings together 12 legendary collaborators from the worlds of music, media, design and retail, to create an exclusive collection comprising 12 shoes.

The 12 Lacoste LEGENDS are:
Soul II Soul's Jazzie B, S├ębastien Tellier, Stones Throw Records, Japanese designer Ato Matsumoto, fashion designers Christophe Lemaire and Tim Hamilton, Sneaker Freaker, i-D Magazine, Shoes Master, Bodega, D-Mop and Parisian fashion store Colette.

The 12 LEGENDS footwear designs reflect the broadly diverse personalities and creative talents of each of the contributors, and confirm their legendary status as the foremost trend-setters and opinion-leaders from across the globe.

To celebrate the launch of the LACOSTE Legends project, LACOSTE hosted a glamorous party at Berlin night-spot ‘Stadbad’, with sets from Stone Throw DJ James Pants and Jazzie B.

The 12 designs go on sale with selected global distribution on 12.12 – the 12th December 2010.

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