"The Beirut launch is very significant because there's a very sophisticated
Middle Eastern client who wants the very best in footwear for every occasion
and they want it presented a space that resonates with the new world that is
fast emerging in the Middle East while staying true to their customs,"
says Christian Louboutin.
"The Beirut store is exciting as my clients have the
chance to see my life up close and personal - the photos, the facets of the
store and the collections have all been handpicked by me with the Lebanese
client in mind."
Unmatched in the Middle East for its size and scale, the 1000 square foot
Christian Louboutin boutique is located on Fakhry Bey Street (+961 1 970
625), one of the most exclusive shopping avenues in the area. The boutique
is divided into two spaces - the mezzanine level offers women Christian
Louboutin's range of day wear and classic styles while the first floor is
dedicated to evening wear.
Designed by London-based design consultancy Household, the store indulges a
passion for shoes with unique displays and décor reflective of the world of
the designer. While clients are spoilt for choice among Christian
Louboutin's shoe and handbag collections, they are also treated to the
highest standard of assistance; hidden service niches and hatches throughout
the store playfully connect front of house with back of house and ensure
clients are the centre of attention at all times.
Drawing on Christian Louboutin's love for the Middle East aesthetic,
designers have used customized chandeliers, printed cornices using Middle
Eastern references, and bespoke, upholstered furniture pieces from the
region to fill the boutique.
A gallery wall features an intimate collection of Christian's private
photographs - friends, family and travels through the years give a unique
insight into the world of Christian Louboutin.
With the opening of the second store in the region in a joint venture with
the Chalhoub Group, Christian Louboutin continues its expansion into the
burgeoning luxury goods market of the Middle East which was initiated with
the Jeddah boutique opening in February.
Openings in Dubai, UAE and Riyadh, Saudi Arabia are scheduled for 2010.
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