BURBERRY TO STREAM LONDON FASHION WEEK SHOW LIVE IN 3D !

BURBERRY TO STREAM LONDON FASHION WEEK SHOW LIVE IN 3D TO SIMULTANEOUS EVENTS GLOBALLY

on the 23rd of February 2010 @ 4pm london time

Burberry to live stream womenswear show globally in 3D

HOW EXCITED ARE WE?!?!?

Burberry Brand

'' We are very excited to announce that we are hosting the first ever truly global fashion show. We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.'' Christopher Bailey, Chief Creative Officer

London, 8 February 2010 -- Burberry is to live stream its upcoming Autumn Winter 2010/11 womenswear show in 3D to events in New York, Paris, Dubai, Tokyo and Los Angeles. The Autumn Winter 2010/11 womenswear show will take place at The Chelsea College of Art in London at 4PM on 23 February 2010, during London Fashion Week. The private 3D events will receive live stream from London to custom screening spaces designed by Burberry Chief Creative Officer, Christopher Bailey. Burberry will be partnering with broadcaster Sky television on production using its innovative 3D technology.

Burberry is the first brand to broadcast live simultaneous events in 3D worldwide. Burberry will also live stream its show in 2D at live.burberry.com where viewers can watch and comment on the show in real time using their Facebook and Twitter accounts.

Pre-show entertainment hosted from behind the scenes, backstage and red carpet in London.

NEW YORK 3D live streaming event at Skylight Studios

PARIS 3D live streaming event hosted with concept store, Colette

DUBAI 3D live streaming event at The Address Burj Dubai (Downtown)

TOKYO 3D live streaming to La Fabrique for ''Burberry Night''

LOS ANGELES* 3D streaming event hosted by Tina Brown, editor of The Daily Beast

Burberry, which is headquartered in London and a member of the FTSE100, was founded in 1856